Sellers Information Guide

Information Guide

WHO REALLY SELLS YOUR HOME
The listing agent markets your home but rarely brings a buyer that will buy your home. There are thousands of Realtors in Palm Beach County and its these other agents that will actually sell your home based on information they see in the MLS. It is these agents you must keep motivated. These agents spend time cultivating and maintaining clients and drive clients all around the county looking for homes. These agents are motivated by a homes commission structure and bonus if any. If there are two similar homes for sale in a neighborhood if one home has a lower commission than the other the home with the highest commission will sell first. Thus it is essential you offer a commission to agents that supply a buyer and the commission is of similar size to those offered by others.

WHAT IS THE MLS
The Multi-List Service is a database that only licensed members of the National Association of Realtors have full access too. The database contains all the details about every home for sale. The details include;
·        Price and Terms
·        Home Description
·        Home Features
·        Directions to the Home
·        Commission and any bonuses that apply
·        Showing Instructions
·        Photographs (Up to 16 photographs may be provided in the Palm Beach area)
When you visit a site like HarderAndSmarter.com and perform a home search you are accessing the MLS.

WHY DO REALTORS CHARGE SUCH A LARGE FEE
In a traditional office the listing broker normally sets a minimum sales commission. This sales commission is normally split equally between the Realtor that sells the home and the Listing Agent. Being a Realtor is costly. There are fees for joining the National Association of Realtors, fees to join the MLS, Error and Omissions Insurance fees, lockbox ekey fees, in addition to the cost of state mandated education. All these fees occur before a agent even lists of sells a house. Upon listing a house most good agents will then market the house. Marketing may involve signs, internet activity, virtual tours, printed brochures, print advertising etc.

WHAT IS A CMA
A Comparative Market Analysis provides you with an opinion of your homes value based on previous sales, current listings and expired listings. The previous sales provides information on how much buyers have been willing to pay for homes in the area and gives a indication on how prices are trending. The homes currently on the market provides information concerning how other sellers are approaching the market. all other things being equal a buyer will buy the lowest price home that meets their needs that they examine. The expired listings show what has failed to sell and provide important feedback in how not to price or what characteristics are turning off buyers.

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We offer a new way of selling Real Estate together with the traditional commission based approach.

A DIFFERENT KIND OF REAL ESTATE COMPANY